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On the Rails Consulting

Coaching and Creative Support for Quilt Shop Owners

Coaching and Creative Support for Quilt Shop Owners Coaching and Creative Support for Quilt Shop Owners Coaching and Creative Support for Quilt Shop Owners

Whether you're opening your doors or ready to grow, On the Rails Consulting delivers coaching, marketing, and design services

  • Home
  • Coaching
  • Marketing
  • Design
  • Products
  • Blog

Opening a quilt shop is exciting—but it’s a lot to manage.

That's where we come in.

On the Rails Consulting supports quilt shop owners with personalized coaching, marketing strategy, newsletter creation, and graphic design services made just for this industry. With years of experience in retail, marketing, and creative industries, we guide quilt shop owners with proven strategies, eye-catching design, and real-world tools. 


Coaching | Marketing | Design | Products


Whether you’re just starting out or ready to grow, we’re here to help you build a shop that’s smart, creative, and sustainable. 

You don’t need to do it all alone.

  • Store Owner Coaching —  1:1 support to help you make confident decisions, set goals, and streamline your shop operations.
     
  • Marketing Services —  Newsletter creation, promotions, events, content calendars—if it drives sales, we can plan it.
     
  • Design Support —  Need help with class ads, Facebook graphics, event flyers, or branding? I’ve got you covered with clean, on-brand designs
     

All tailored for quilt shops. No guesswork. Just support that works.

Meet our team

Jenny Gruenwald

Jenny Gruenwald

Jenny Gruenwald

Jenny Gruenwald is a quilt store owner and business coach from Central Iowa with over 10 years of experience running two successful quilt shops. She thrives on business conversations and loves using both data and real-time results to drive smart, intentional decisions. Jenny has owned two incredibly successful quilt stores that not only paid her but gave her the freedom to spend time with her family and enjoy life. She believes coaching should be as unique as your quilt shop and works alongside you to build strategies that truly fit your goals and vision.  

Jordan Huxford

Jenny Gruenwald

Jenny Gruenwald

Jordan Huxford is a marketing strategist and quilt industry professional with a background in advertising. She spent five years creating impactful print and digital ad campaigns for small businesses, helping them grow and thrive. Since joining the quilt industry four years ago, she’s led marketing and promotional efforts for independent retailers while managing advertising strategy for Ticket to Quilt. She’s passionate about helping quilt shop owners build visibility, connect with customers, and drive real results through smart, creative marketing. 

Let’s Get to WorK

No matter what stage your shop is in, we’re here to support your success with tools, strategy, and creative support.

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